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Furniture Brands has one of the best portfolios of home furnishings brands, reaching consumers in nearly every segment of the market. We will leverage the power and value of this portfolio by clearly defining the intrinsic qualities and lifestyle attributes that each brand offers. A great example of this process is the launch in 2008 of the Lane Mobile Showroom Tour, which reinforces Lane's position as the leader in home entertainment and family room furnishings.
Many of our peers have attempted to differentiate their offerings, but only Furniture Brands has undertaken extensive proprietary research into why and how people buy furniture. We have used interviews with thousands of recent furniture buyers to develop a consumer insights profile that helps align our brands with the appropriate consumer. Take this quick quiz to learn what kind of furniture shopper you are.
